PRIVACY POLICY

Last updated: March 2026

At The Seoul Formula, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a booking, or contact us.

We are committed to handling your data responsibly and in line with UK data protection laws.

Information We Collect

We may collect and process the following personal information:

  • Name

  • Email address

  • Phone number

  • Billing and payment information

  • Booking and course details

  • Any information you provide when contacting us

  • Account information for access to our online training platform

  • Account information for access to our online training platform

Payment details are processed securely by third-party payment providers. We do not store full card details.

How We Use Your Information

We use your personal information to:

  • Process bookings and payments

  • Communicate with you about your training

  • Send booking confirmations, reminders, and course-related information

  • Respond to enquiries

  • Improve our website and services

  • Provide access to online training courses and learning materials

We will only use your information for the purposes it was collected.

Marketing Communications

If you opt in, we may send occasional updates about training dates, courses, or academy news.

You can unsubscribe from marketing emails at any time by using the link in our emails or by contacting us directly.

Sharing Your Information

We only share your data where necessary to operate our services, including:

  • Website, booking, and learning platforms (such as Squarespace, Acuity, and Thinkific)

  • Payment processors (such as Stripe, PayPal, or SumUp)

  • Email service providers

We never sell your personal data to third parties.

Online Training Platform

Some of our courses are delivered through an online learning platform hosted by Thinkific.

When you enrol in an online course, your name, email address, and course activity (such as lesson progress, quiz completion, and certification records) may be stored within the platform in order to provide access to training materials and track course completion.

Thinkific processes this data on our behalf in accordance with their own privacy and security standards.

Data Storage & Security

We take reasonable steps to protect your personal data from loss, misuse, or unauthorised access.

Your data is stored securely and only accessible to authorised parties involved in delivering our services.

For online training students, certain data may be stored for the purpose of maintaining certification records and verifying course completion where required.

How Long We Keep Your Data

We retain personal data only for as long as necessary to:

  • Fulfil bookings and training obligations

  • Comply with legal and accounting requirements

  • Maintain training and certification records where appropriate

Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data

  • Withdraw consent for marketing communications

To exercise these rights, please contact us using the details below.

Cookies

Our website uses cookies to improve user experience and analyse site traffic.

You can manage or disable cookies through your browser settings. For more information, please see our Cookie Policy.

Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

The Seoul Formula
Email: liv@theseoulformula.com