PRIVACY POLICY
THE SEOUL FORMULA
Privacy Policy
Last updated: August 2026
The Seoul Formula respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how The Seoul Formula (“we”, “us”, “our”) collects, uses, stores and protects personal information when you visit our website, contact us, purchase or enrol in one of our online courses or workshops, use our online academy, submit an assessment or otherwise interact with our services.
The Seoul Formula operates primarily as an online education academy and accepts students internationally.
We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.
Who We Are
The Seoul Formula is responsible for determining how and why personal information covered by this Privacy Policy is processed.
For data protection purposes, The Seoul Formula is the data controller of personal information we collect directly in connection with our business and educational services.
You can contact us regarding this Privacy Policy or the use of your personal information using the contact details provided on our website.
Information We Collect
Depending on how you interact with The Seoul Formula, we may collect personal information including your name, email address, telephone number, country or location, billing information, purchase and transaction information, account information, course enrolment information and communications you send to us.
Where you enrol in our online academy, we may also process information relating to your course activity, lesson progress, quiz results, course completion, assessment submissions, certification and account or login activity.
Where you submit a practical assessment, we may receive photographs, videos or other assessment materials containing your image, voice or other personal information.
Assessment materials may also contain personal information relating to a model used by the student. Students are responsible for ensuring that any model appearing in assessment material has provided appropriate consent before that material is submitted to The Seoul Formula.
We may also collect technical information relating to the use of our website and online services, such as IP address, browser type, device information, pages visited and information collected through cookies or similar technologies.
How We Collect Personal Information
We generally collect personal information directly from you when you make an enquiry, complete a form, purchase a course or workshop, create an account, enrol in training, communicate with us, submit an assessment, request support or otherwise interact with The Seoul Formula.
We may also receive information through service providers used to operate our business, including our online learning platform, website provider and payment processors.
Certain technical information may be collected automatically when you use our website or online academy.
How We Use Your Information
We may use your personal information to process purchases and enrolments, provide access to courses and workshops, administer student accounts, provide student support, communicate with you regarding your training, monitor course progress, assess practical submissions, issue certificates and maintain appropriate records of training and certification.
We may also use information to respond to enquiries, manage our customer relationships, process or investigate payment issues, prevent fraud or misuse, protect our course content and intellectual property, maintain the security and functionality of our services and comply with legal, regulatory, accounting or tax obligations.
Where permitted, we may use limited information to understand how our website, courses and services are used so that we can maintain and improve them.
We will not use your personal information for purposes that are incompatible with the reasons for which it was collected unless permitted or required by law.
Our Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing personal information.
In many cases, we process your information because it is necessary to perform a contract with you or to take steps at your request before entering into a contract. This includes processing information necessary to enrol you in training, provide course access, administer your account, assess your work and issue certification.
We may process information where necessary to comply with a legal obligation, including accounting, taxation and other regulatory requirements.
We may process information where it is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and interests. These legitimate interests may include operating and improving our business, providing student support, maintaining records, securing our services, preventing fraud, protecting our intellectual property and handling or defending legal claims or payment disputes.
Where we rely on your consent, including where consent is required for certain marketing activities or cookies, you may withdraw that consent at any time.
Payments
Payments for our courses, workshops and other services may be processed by third-party payment providers.
The Seoul Formula does not generally receive or store complete payment card details where payment is processed securely by a third-party payment provider.
Payment providers may process information such as your name, billing details, transaction information and payment information in accordance with their own privacy policies and legal obligations.
Where you use a credit, instalment or Buy Now Pay Later provider, that provider may independently collect and process additional information for purposes including eligibility, credit or fraud checks. The Seoul Formula does not control those independent processing activities.
Online Learning Platform
Our online courses and workshops are delivered using a third-party online learning platform.
The platform may process information including your name, email address, account information, enrolments, course activity, lesson progress, quiz results, completion information and login or technical information where necessary to provide the online learning service.
Information processed by the platform may also be subject to the platform provider's own privacy and data protection practices.
Practical Assessment Videos & Images
Some of our professional training courses require students to submit practical video assessments, photographs or other evidence for remote assessment.
These materials may contain personal information relating to the student and their assessment model, including their image and voice.
Assessment materials are used for purposes including reviewing practical competency, providing assessment feedback, determining whether course requirements have been met and administering certification.
Assessment materials will not be used publicly for advertising, social media, promotional materials or testimonials solely because they were submitted for assessment.
Where we wish to use assessment photographs, videos or other identifiable materials for an additional purpose such as marketing or educational promotion, we will obtain appropriate permission where required.
Students are responsible for obtaining appropriate consent from their model before recording and submitting assessment material.
Certificates & Training Records
We may retain information relating to completed training, assessments and certificates so that we can maintain appropriate educational and business records.
This may include your name, course or workshop completed, completion date, assessment outcome and certificate information.
These records may be used to confirm previous training or assist with certificate-related enquiries where appropriate.
We will not normally disclose information about a student's training to an unrelated third party without an appropriate lawful basis.
Marketing Communications
Where you have chosen to receive marketing communications from The Seoul Formula, we may use your contact information to send information about courses, workshops, educational content, offers or other relevant services.
Where consent is the applicable lawful basis, you can withdraw your consent at any time.
You can unsubscribe from marketing emails using the unsubscribe option provided in the communication or by contacting us.
Unsubscribing from marketing does not prevent us from sending necessary service communications relating to an existing purchase, course, assessment, certificate or account.
Cookies & Website Analytics
Our website and online services may use cookies and similar technologies to operate essential website functions, remember preferences, understand website usage and, where applicable and permitted, support analytics or marketing activities.
Where consent is legally required for non-essential cookies, these technologies should not be activated until the appropriate consent has been obtained.
You can manage available cookie preferences through the cookie controls provided on our website and through your browser settings.
Further information may also be provided through our website's cookie notice or cookie settings.
Who We Share Personal Information With
We do not sell your personal information.
We may share personal information with trusted service providers where necessary to operate The Seoul Formula and provide our services.
These may include our online learning platform provider, website hosting and website service providers, payment processors, email and communication providers, cloud storage or technology providers, accounting or professional advisers and other service providers necessary to operate our business.
Information may also be disclosed where required by law, regulation, court order or another lawful authority.
Where a payment dispute, chargeback, suspected fraud or legal claim occurs, we may provide relevant information to payment providers, banks, professional advisers, insurers or other appropriate parties where there is a lawful basis for doing so.
We require service providers acting on our behalf to handle personal information appropriately and in accordance with applicable data protection requirements.
International Students & International Data Transfers
The Seoul Formula accepts students internationally and some of the technology and service providers used to operate our online academy may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps where required to ensure that the transfer is made in accordance with applicable UK data protection law.
Depending on the destination and circumstances, this may include relying on applicable adequacy regulations, appropriate contractual safeguards or other legally recognised transfer mechanisms.
Our third-party service providers may also operate internationally and may use their own approved safeguards for international data transfers.
You may contact us if you would like further information about the safeguards relevant to the international transfer of your personal information.
How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, taxation, contractual, educational and legitimate business requirements.
Different categories of information may therefore be retained for different periods.
Purchase and financial records may be retained for the period required by applicable tax, accounting and legal obligations.
Student enrolment, course completion, assessment outcome and certification records may be retained where reasonably necessary to maintain a record of training and respond to future certificate or qualification enquiries.
Practical assessment files do not necessarily need to be retained for the same period as permanent training records and may be securely deleted when they are no longer reasonably required for assessment, quality assurance, dispute resolution or another lawful purpose.
Where information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it.
How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, alteration, disclosure or misuse.
These measures may include password-protected systems, access controls, secure third-party platforms and limiting access to personal information to those who reasonably require it.
However, no internet-based system or method of electronic storage can be guaranteed to be completely secure.
Your Data Protection Rights
Depending on the circumstances and applicable law, you may have rights relating to your personal information.
These may include the right to request access to personal information we hold about you, request correction of inaccurate or incomplete information, request deletion of certain information, request restriction of processing, object to certain processing and request transfer of your information in circumstances where the right to data portability applies.
Not every right applies in every circumstance, and some rights are subject to legal exemptions.
Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
Your Right to Object
Where we process your personal information on the basis of our legitimate interests, you may have the right to object to that processing.
You also have the right to object to the use of your personal information for direct marketing purposes.
If you object to direct marketing, we will stop using your personal information for that purpose.
International Privacy Rights
Because The Seoul Formula accepts students internationally, students located outside the United Kingdom may have additional privacy rights under the data protection or privacy laws applicable in their country or region.
Nothing in this Privacy Policy is intended to remove mandatory privacy rights which apply to an individual and cannot legally be excluded.
Where applicable law provides additional rights, we will consider valid requests in accordance with the legal requirements that apply to us.
Automated Decision-Making
The Seoul Formula does not currently make decisions about students based solely on automated processing which produce legal or similarly significant effects.
If this changes, we will update this Privacy Policy and provide any additional information required by applicable law.
Third-party payment or finance providers may independently use automated systems when making decisions relating to payments, fraud prevention, eligibility or credit. Such processing is controlled by the relevant provider and should be explained within that provider's own privacy information.
Third-Party Websites & Services
Our website or online academy may contain links to third-party websites, platforms or services.
We are not responsible for the privacy practices of independent third parties and encourage users to review the relevant privacy information before providing personal information to them.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or data processing practices.
The latest version will be made available through our website and the “Last updated” date will be amended accordingly.
Where a significant change affects how we use existing personal information, we will take reasonable steps to bring the change to the attention of affected individuals where required.
Contacting Us About Your Personal Information
If you have a question about this Privacy Policy, would like to exercise a data protection right or have concerns about how your personal information has been handled, please contact The Seoul Formula using the contact details provided on our website.
We may need to verify your identity before responding to certain data protection requests.
We aim to respond to valid requests within the timeframe required by applicable data protection law.
Complaints
If you have concerns about how The Seoul Formula handles your personal information, we encourage you to contact us first so that we have an opportunity to investigate and address your concerns.
You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority.
If you are located outside the United Kingdom, you may also have the right to contact the relevant data protection or privacy authority in your country or region.
Making a complaint does not affect any other legal rights available to you.