the FOUNDER

MEET   

A young woman with long black wavy hair taking a selfie in a pink sweater with the word 'COOKIE' on it, standing in a room with plush toys and furniture in the background.

LIV TAYLOR

( FOUNDER OF THE SEOUL FORMULA )

I created The Seoul Formula from a deep appreciation for Korean skincare philosophy and its emphasis on barrier health, intentional touch, and long-term skin integrity.

Through years of studying and immersing myself in K-beauty techniques, I became drawn to a calmer, more considered approach to facials — one that works with the skin, not against it. The Seoul Formula was developed to bring that philosophy into professional training, giving therapists the knowledge, structure, and confidence to deliver refined, skin-first treatments.

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